Vu1 Retains Lighting Industry Expert
SEATTLE, March 9, 2009 - Vu1 Corporation (OTCBB: VUOC), announced today that it has entered into an agreement with lighting consulting group Integrated Sales Solutions (ISS), whose industry experts bring over 50 years of combined lighting industry experience to assist Vu1 with its preparation for future commercialization of its energy-efficient, mercury free light bulbs.
Vu1 has engaged ISS to enhance the company's capabilities in designing and establishing sales strategy and distribution channels with retail, electrical utilities, electrical distributors and government agencies. ISS will also advise and assist in defining logistics, warehousing, finished good requirements, distribution, packaging, merchandising, and support for Vu1's ESL bulbs, including product training within customer organizations.
Vu1's development of its Electron Stimulated Luminescence ESL™ technology continues. The first planned product will be an R30 reflector bulb aimed at the US recessed can market, both residential and commercial. Independent research shows there are over 450 million recessed can fixtures in the United States residential market alone and there is a need for a high quality, energy efficient, dimmable light. In the second quarter of 2009, Vu1 expects to submit its product to a third party certification laboratory to verify and validate performance, functionality, efficiency, life and safety of the light bulbs. Currently the company is establishing and finalizing relationships with suppliers for key components of the bulb. Additionally, Vu1 has designed and implemented unique processes required to manufacture the bulb to support production that is anticipated to begin in the latter half of 2009.
Vu1 believes that interest within the channel is strong for Vu1's ESL™ technology. To date, the company has held meetings with electrical utilities and regional utility consortiums regarding potential distribution programs. In addition, Vu1 has been approached by more than 100 manufacturers' representatives and distributors. Vu1 business development executives have held meetings with several of the world's largest retailers -- all of which have expressed an interest in Vu1's technology. Lastly, the company has been approached by four municipalities that are interested in being "showcase communities" of ESL™ technology. The company will work closely with ISS to develop programs aimed at further developing these channels and potential distribution partnerships.
About Vu1 Corporation
Vu1 Corporation (OTCBB: VUOC) is dedicated to applying its new technology to produce energy efficient, environmentally-friendly lighting solutions worldwide. Vu1 is developing a new, energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. More information about Vu1 is available at the company's website: www.Vu1.com
This news release is not an offer to sell or the solicitation of an offer to buy the securities discussed herein. These securities have not been registered under the Securities Act of 1933, as amended, or any state securities laws and may not be offered or sold in the United States absent registration with the Securities and Exchange Commission (SEC) or an applicable exemption from the registration requirements. This news release is being issued pursuant to and in accordance with Rule 135c under the Securities Act of 1933, as amended.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, the future commercial availability of our light bulb, timing for submission of our light bulb to certification and certification results, timing for bulb production, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans and the viability, pricing and acceptance of our products in the market. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend", "scheduled" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control. These risks include, but are not limited to, our ability to raise capital to fund ongoing development and operations, completing our manufacturing capability, the price and availability of raw materials for manufacturing, timing and results of product development and certification of our product, unanticipated costs and delays in product development and manufacturing, our ability to hire and retain key management and technical personnel, interest of channel partners, competitive factors, and our ability to manage growth, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2007 and our other periodic reports as filed from time to time).
